The country is Burkina Faso and the campaign focuses on sanitation. The aim is to mobilise the entire country to put an end to open defecation and give everyone access to decent sanitation facilities.
Around 9.3 million people still defecate in the open on a daily basis and 70% of hospital beds are taken by people suffering from illnesses caused by a lack of sanitation. Every day 4.8 million women risk their safety, dignity and health because they are forced to hide in the bush to relieve themselves.
The people's campaign for toilets, Fasotoilettes 2017, has been initiated by IRC Burkina Faso in collaboration with the General Directorate for Sanitation of the Ministry for Water and Sanitation, the NGOs WaterAid and Eau Vive International and the Foundation Kim.
First lady Sika Kabore launched the campaign, saying, 'Relieving oneself is a basic need of all human beings… I am deeply disturbed when I think of all the women who have to wait until nightfall to do what is ultimately natural.'
For more information on Burkino Faso's national campaign, visit Sanitation Updates.